Writing a professional bio is essential to your business.
This can be used on the London Foster, Agent Profile Page to improve your SEO’s and to build a rapport with future clients.
You may also use this bio as an introduction to your social media pages, such as: Facebook, Business Instagram, Titter & LinkedIn.
You can also share this on your London Foster branded website.
Here are some guidelines and advice on how to write your Real Estate Bio!
Should You Write in First Person or Third?
One of your first decisions is whether you want to write in the first-person or third-person point of view (POV). If it has been a while since you took English Composition 101, a quick refresher might be necessary:
First person is when you write about yourself using “I” and “my” and “me.”
Third person is when you write your bio as if someone else were writing it, using your name along with “he” or “she” pronouns.
So, which POV works best for a new real estate bio with no experience? Whichever you prefer! Either one can work well for biography writing purposes. It’s mostly a matter of personal preference. But there are some key differences to keep in mind:
Writing in the third person is more formal. It is usually better suited for corporate websites that have multiple real estate agent bios and profiles.
First person is less formal and more personable. This is how you would speak to people in person, using “I” and “me.” (Of course, if you’re Jimmy from Seinfeld, you might talk about yourself in the third person. But that’s a different story … and a funny one.)
My advice is to write your new real estate agent bio in the first-person POV, unless you’re an experienced writer. You will probably find this easier, since it’s the way we speak to each other naturally.
Parts of a Real Estate Agent Biography
If you divide your real estate bio into sections, you’ll make it easier for readers to sort through. Using sections will also make it easier for you to write, which is a big plus.
Instead of having one dense block of text, try to divide your biography into logical sections or categories. For instance, you might divide your new agent bio into the following sections or topics:
your real estate specialty or niche
professional training and experience
sales performance (if applicable)
what makes you different
articles you’ve written and published online
your other interests, hobbies, passions, etc.
Write two or three sentences for each of these sections, and you’re done.
Of course, you don’t have to include all of this information when writing a real estate bio. These are just a few examples to get you started. If you’d like, you could use these bullet points as a template for writing your own agent bio. Starting with a template is much easier than starting with a blank page.
Don’t Worry About Being New or Having No Experience
New agents with little to no experience tend to struggle when writing their real estate bios. “What can I say about myself, if I’m just starting out?”
To get past this perceived sticking point, you just have to forget the fact that you’re new. Put it aside for now. Your bio doesn’t have to include a lengthy professional history. It’s not a resume. There are no hard-and-fast rules here. Do what works for you.
If you lack real estate experience, just focus on something else. Tell people what you specialize in. Tell them why you got into real estate. Tell them what you offer as an agent and what sets you apart (business acumen, housing market insights, negotiating skills, marketing background, etc.).
In fact, you don’t even have to write the words “new” or “experience” anywhere within your agent bio. Unless you want to.
Also, keep in mind that your real estate bio is a living document. It will evolve over time, as your career evolves. It’s not set in stone. You can add to it as you gain experience and build a performance history. Don’t you feel better knowing that?